If a two-time Juno-Winning and Grammy nominated producer considers you “the kind of artist every producer dreams of finding,” you’ve probably got something going for you. This is what producer Kevin Churko (Ozzy Osbourne, Hinder, Shania Twain) said after hearing Lorenzo’s demos. Since then this Midwest trio has released three albums and has played with such bands as Stone Temple Pilots, Saving Abel, and, most recently, Fuel. Their latest release is Ignition.
Lorenzo has been compared to artists like Nickelback, Three Doors Down, and Daughtry. This should give you a pretty good sense of what to expect on Ignition, since these are all pretty familiar and accessible rock bands. The band is lead by vocalist and primary songwriter Mark Lorenzo, and fueled by drummer Aaron Farrier and guitarist Stuart McConnell.
Ignition is comprised of seven new tracks and four re-vamped ones and clocks in at just under 39 minutes of guitar driven rockers. The quality of the older and new songs is pretty consistent across the board, and many of them have the catchiness of singles. Markus certainly shows he has the knack for writing a catchy rock song here as his songs sound both familiar and new all at once. The comparisons of them to the bands mentioned earlier are pretty accurate, though at times maybe too similar. Lorenzo moves comfortably from softer too harder rock styles throughout Ignition, though they are at their best the heavier their tunes get. McConnell shreds on the guitar masterfully, making many of these songs bigger and better than those they are compared to on that front. For fans of Nickelback, Three Doors Down, and the like, Lorenzo’s Ignition is well worth your time.
Key Tracks: Not Ready to Say I’m Sorry Yet, The Breaking 2012, Ain’t Found A Way
Kevin Kozel - Sr. MuzikReviews.com Staff
November 28, 2012